How would you design an airline? How do you want to fly?
Our homework says you would start with comfortable custom-designed leather seats, and soothing cabin lighting to set the mood. Throw in WiFi on every flight, power outlets for your electronic gear, and loads of entertainment options, including 25 movies, videogames, live television, interactive Google Maps, and seat-to-seat chat to make the time fly. Finally, make sure there is great food and drink around when you want it, not just when someone wants you to have it. Offer all of that at competitive fares and with an award-winning team that is focused on friendly service.
Since launching in August 2007, we've welcomed more than 30 million guests onboard. We've heard a lot of encouraging reviews from our flyers on everything from our mood-lit cabins, to our enthusiastic in-flight teams, even the music in our bathrooms and our new in-flight safety video. We've been humbled to have captured so many best-in-class travel industry awards since our launch, including being named both the "Best U.S. Airline" in Condé Nast Traveler's Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure's World's Best Awards for the past six consecutive years. In April 2014, we were ranked as the top performing U.S. airline in the Airline Quality Rating (AQR), an annual analysis of airline performance conducted by Wichita State University and Embry-Riddle Aeronautical University.
As a young airline, our pledge is to keep doing what's working, stop doing what isn't, and continue to come up with new stuff to make you say: this is how to fly.
All my best,
President and CEO