Dear Travelers,

How would you design an airline? How do you want to fly?

Our homework says you would start with comfortable custom-designed leather seats, and soothing cabin lighting to set the mood. Throw in WiFi on every flight, power outlets for your electronic gear, and loads of entertainment options, including 35 movies, videogames, live television, interactive Google Maps, seat–to–seat chat to make the time fly. Finally, make sure there is great food and drink around when you want it, not just when someone wants you to have it. Offer all of that at competitive fares and with an award–winning team that is focused on friendly service.

Since launching in August 2007, we’ve been thrilled to welcome over ten million guests. We’ve heard a lot of encouraging reviews from our first flyers on everything from our mood–lit cabins, to our enthusiastic in–flight teams, even the music in our bathrooms. We’ve been humbled to have captured so many best–in–class travel industry awards since our launch, including most recently, winning Condé Nast Traveler’s Reader’s Choice Award for “Best Domestic Airline” for four consecutive years and Travel + Leisure World’s Best Awards for “Best Domestic Airline” for four consecutive years.

Most importantly, we’ve also learned a lot from you about what’s working and what isn’t. As a new airline, our pledge is to keep doing what’s working, stop doing what isn’t, and continue to come up with new stuff to make you say: this is how to fly.

All my best,

David Cush
President and CEO