Hilton Worldwide and Virgin America Announce Partnership

Award-Winning U.S. Airline Teams Up With Hilton HHonors to Allow Travelers More Ways to Earn Free Flights

MCLEAN, Va. & San Francisco – December 14, 2009 – (BUSINESS WIRE)– Hilton HHonors, the loyalty program for the Hilton Worldwide portfolio of hotels, today announced a partnership with Virgin America, the California-based airline that is reinventing domestic travel. Starting today, members of the Hilton HHonors frequent-guest program and the 1.1 million members in Virgin America’s Elevate Frequent Flyer program can earn points toward free* Virgin America flights for stays at any of the more than 3,400 properties across Hilton Worldwide’s portfolio of hotel brands.

“Hilton Worldwide is always looking for new and compelling ways to reward our Hilton HHonors members,” said Jeff Diskin, Senior Vice President, Global Customer Marketing, Hilton Worldwide. “By partnering with one of the most innovative airlines in the U.S., we’re offering members a new way to explore the country in style.”

Hilton HHonors and Virgin America Elevate members earning either fixed or variable points and miles will have the opportunity to earn one (1) Elevate point for every two (2) dollars spent at participating Hilton Worldwide hotels. Members who choose a fixed points earning style and stay at a participating Hilton, Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hilton Grand Vacations and Waldorf Astoria Hotels & Resorts hotel will earn 250 Elevate points per stay, or 50 Elevate points per stay at a participating Hampton, Homewood Suites by Hilton and Home2 Suites by Hilton hotel.

Launched in August 2007, Virgin America has won a growing list of reader-based awards, including top honors last month as “Best Domestic Airline” in Condé Nast Traveler’s 2009 Readers’ Choice Awards. The airline offers business and leisure travelers innovative amenities like touch-screen entertainment, power outlets at every seat and fleetwide Gogo® In-flight Internet. Elevate is Virgin America’s first-of-its-kind Frequent Flyer program, which offers guests the ability to redeem points for any unsold seat – on any Virgin America flight, at any time. Elevate offers Web-based redemption with dynamic pricing and no black-out dates, so guests do not have to jump through hoops to find or book the flights they’ve earned.

“We’re pleased to partner with another world-class travel company to give our loyal Elevate members one more reason to fly with us – and to offer an outstanding travel experience from the moment they take off through their stay at any hotel that participates in Hilton HHonors,” said Porter Gale, Vice President of Marketing at Virgin America. “The breadth of brands, distribution of hotels and various price points that Hilton HHonors offers makes it even easier to earn points wherever your travels take you.”

Hilton HHonors is the only program to offer Points & Miles® as well as No Blackout Dates with no capacity controls at more than 3,400 hotels worldwide in more than 79 countries.

In addition to a Main Cabin that offers custom-designed leather seats with a deeper, more comfortable pitch, Virgin America’s First Class cabin features international-grade amenities, including plush white leather seats with 55 inches of pitch and lumbar massagers. The carrier’s premium cabin option, Main Cabin Select, offers 38-inches of seat pitch, complimentary food and cocktails, an all-access pass to Red’s countless entertainment options, dedicated overhead bin space, and priority check-in and boarding. Virgin America offers more than 100 flights a day with service to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Orange County and Fort Lauderdale. Virgin America has flown more than 6.2 million guests since its inaugural flights in August 2007 and now counts 1.1 million Elevate loyalty program members.

For additional information on Hilton HHonors earning styles and airline partners please visit the Hilton HHonors Press Room.

*Points required to redeem an Elevate travel reward on Virgin America will be publicly available on a seat and flight-specific basis and are subject to change. Reward bookings are subject to a security fee of $2.50 per segment, payable by credit card or Virgin America credit file. The Passenger Facility Charge and Segment Fees are waived for reward bookings.

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Media Contact: Patricia Condon (650) 762-7187 / patricia.condon@virginamerica.com

EDITORS NOTE: Virgin America is a U.S.-controlled, owned and operated airline. It is an entirely separate company from Virgin Atlantic. Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.

About Hilton HHonors
Hilton HHonors is an esteemed guest reward program that gives frequent travelers a fast way to earn the rewards they want most. It is the only guest reward program to offer Points & Miles and No Blackout Dates with no capacity controls at more than 3,400 hotels. Members can Double Dip to earn HHonors points and airline miles for the same stay, at nearly any rate, at participating Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2Suites by Hilton and Hilton Grand Vacations. In addition to redeeming HHonors points for complimentary nights, Hilton HHonors members can also redeem points for merchandise, vacation packages, unique experience rewards and more. Membership in HHonors is free. Travelers may enroll online by visiting HiltonHHonors.com.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our brands are comprised of more than 3,400 hotels in 79 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors.

About Virgin America
Headquartered in California and launched in August 2007, Virgin America is one of the fastest growing start-up U.S. airlines of all time and currently employs over 1500 people. Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. The airline’s base of operations is San Francisco International Airport’s modern International Terminal. The airline’s new aircraft offer interactive in-flight entertainment systems and power outlets near every seat for electronic gear. Virgin America offers in-flight internet service on every flight and hosts the largest in-flight entertainment library in the U.S. skies via its touch-screen Red™ seatback system. The airline was named "Best Domestic Airline” in the Condé Nast Traveler 2008 and 2009 Readers’ Choice Awards and in Travel + Leisure’s 2008 and 2009 World’s Best Awards. Elevate is Virgin America’s first-of-its-kind loyalty program, which offers guests the ability to redeem points for any unsold seat – on any Virgin America flight, at any time. Elevate offers Web-based redemption with no black-out dates. For more please visit: www.virginamerica.com

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