VIRGIN AMERICA LEAPS INTO THE FUTURE AS LAUNCH CUSTOMER FOR NEW CFM ENGINE
Growing Airline First to Order New Fuel and Cost Efficient Advanced LEAP™ Engine – Total CFM Order Valued at $1.4 Billion
Virgin America Launches Fare Sale Today, with CFM/GE Purchasing Carbon Offsets for the First 5,000 Flights* Booked
San Francisco – June 15, 2011 – Virgin America today announces that it has selected CFM International’s advanced LEAP™ engine to power 30 new Airbus A320neo aircraft scheduled to begin delivery in 2016. In addition, the airline has selected the CFM56-5B engine to power 30 of its current technology A320s on order. The engine orders have a combined value of $1.4 billion at list price. In January, the airline announced it would nearly triple its fleet size with an order for 60 new Airbus A320 Family aircraft – including the first commercial order for the new eco-efficient Airbus A320neo. Together, the A320neo and the LEAP™ engine promise to deliver one of the world’s most fuel-efficient commercial aircraft, with more than 15 percent improved fuel efficiency, corresponding improvements in carbon efficiency and double digit reductions in NOx emissions. Virgin America estimates this will deliver a fuel cost savings to the carrier of $1.9 million per aircraft per year. To celebrate the new LEAP™ technology and its own growth, the carrier today launches a “Flyers, Start Your Engines” fare sale. To further mark the milestone order, CFM International and parent companies GE and Snecma (Safran Group) will purchase carbon offsets for the first 5,000* flights booked today at www.virginamerica.com.
“Choosing LEAP™ gives us the best of all worlds – the most advanced technology, significant fuel savings, consistency with our current fleet and the reliability of CFM,” said Virgin America President and CEO David Cush. “Our airline is known for taking a different approach to amenities, design and service in order to make travel better. But we’re just as committed to finding new ways to make travel more sustainable, even as we grow. The A320neo and the LEAP™ engine together will create one of the world’s most fuel-efficient commercial aircraft. Our investment today will ultimately help us take a major leap forward in terms of efficiency.”
Virgin America’s current A320 Family fleet is powered by the CFM56 engine and is up to 25 percent more fuel efficient than other domestic fleets and one of the most carbon-efficient in the U.S. on an RPM basis. The LEAP™ engine and the A320neo with the new wing tip “Sharklets” will yield even greater efficiencies. Compared to aircraft powered by today’s best engines, the A320neo with the LEAP™ engine will provide more than 15 percent improved fuel efficiency and equivalent reductions in CO2 emissions, double digit reductions in NOx emissions, reduced engine noise and lower operating costs. Based on Virgin America’s use and operation of the aircraft, it is estimated that the LEAP™ advances will offer Virgin America an annual fuel savings of $1.9 million per aircraft at current fuel prices. With the LEAP™ engine, the A320neo aircraft will also offer increased performance range and emit 3,600 fewer tons of CO2 per aircraft on an annual basis.
Virgin America’s new Airbus A320neo
“Flyers, Start Your Engines” fare sale tickets start today from $79**, restrictions, taxes and fees apply. Tickets must be purchased by 11:59pm PDT June 20, 2011, and travel must occur between August 24, 2011, and November 16, 2011. Tickets are on sale today and can be purchased at Virgin America’s Web site (www.virginamerica.com) and at 1.877.FLY.VIRGIN (1.877.359.8474).***
To mark the order, engine manufacturer CFM International and parent companies GE and Snecma (Safran Group) will purchase Carbonfund.org offsets for the first 5,000 flights* booked today at www.virginamerica.com. Carbonfund.org, the nation’s leading nonprofit carbon offset provider, offers independently verified projects which are focused on emissions reduction and energy efficiency. Virgin America was the first U.S. airline to allow guests to offset the carbon footprint of their flight from the air – via Carbonfund.org offsets offered on the Red™ in-flight entertainment platform. The airline voluntarily offsets the carbon footprint of its headquarters operation on an annual basis. For more on the program, visit: www.carbonfund.org/virginamerica
Since its launch in August 2007, Virgin America has created 2000 new jobs and grown to serve multiple destinations across North America. As one of the few growing U.S. airlines, Virgin America continues to expand its fleet, growing from its current 39 aircraft to a projected fleet of 52 aircraft by mid-2012. The low-fare airline has expanded service to Orlando, Dallas-Fort Worth, Los Cabos, Cancun and Chicago in the past six months alone. The airline will add 500 new jobs on annual basis and expand to two-to-three new destinations per year over the next several years. Known for friendly service, beautifully designed cabins and inventive amenities, like touch-screen entertainment at every seat, Virgin America has swept the major reader-based travel awards since its launch, including “Best Domestic Airline” in Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World’s Best Awards.
“Virgin continues to lead the industry at making airline travel more sustainable,” said Mindy S. Lubber, president of Ceres, a coalition of investors and NGOs that works with companies on sustainability challenges. “Its purchase of highly-efficient new engines demonstrates that business expansion can be done in a way that is beneficial to both the environment and the bottom line.”
With investments in the A320neo, LEAP™ engines and green buildings, the California-based Virgin America is committed to improving its efficiency – even as it grows. The airline is also proud to be affiliated with the Virgin Group, which has committed to reinvesting all profits from Virgin-transport related businesses to renewable fuels research and other initiatives that combat climate change.
LEAP™ is a product of CFM International (CFM), a 50/50 joint company between Snecma (Safran group) and GE.
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Virgin America Media Contact: Abby Lunardini (650) 533-7576 / email@example.com
CFM International Media Contacts:
Jamie Jewell 513.552.2790 / firstname.lastname@example.org / Mobile: 513.885.2282
Rick Kennedy 513.243.3372 /email@example.com / Mobile: 513.607.0609
Antoinette Menard 184.108.40.206.09.28 /firstname.lastname@example.org / Mobile : 220.127.116.11.10.65
EDITORS NOTES: Virgin America is a U.S.-controlled, owned and operated airline. It is an entirely separate company from Virgin Atlantic. Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.
About Virgin America: Headquartered in California and launched in August 2007, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. The airline’s new aircraft offer interactive in-flight entertainment systems and power outlets near every seat for electronic gear. Virgin America offers Gogo™ in-flight internet service on every flight and hosts the largest in-flight entertainment library in the North American skies via the touch-screen Red™ platform. The airline’s current base of operations is San Francisco International Airport (SFO). In April 2011, the airline became an anchor tenant at SFO’s new sleek and sustainable Terminal 2. Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Orlando, Dallas-Fort Worth, Los Cabos, Cancun and Chicago. For more, please visit: www.virginamerica.com
About Virgin America’s Sustainability Record: As the only California-based airline, Virgin America’s investment in new aircraft and use of sustainable practices on the ground and in the air have helped make it one of the most carbon-efficient operations in the U.S. The airline was the first in the U.S. to report its own emissions data according to internationally-accepted standards via The Climate Registry and is proud to be affiliated with the Virgin Group, which has committed to reinvesting all profits from Virgin-transport related businesses to renewable fuels research and other initiatives that combat climate change. In addition to a LEED® Silver-certified corporate headquarters, the airline’s new home at San Francisco International Airport’s Terminal 2 (T2) is slated to be the first LEED® Gold-certified airport in the U.S. The carrier is further investing in its T2 spaces to achieve LEED® Platinum-certified status. For more on the airline’s sustainability efforts, visit: http://www.virginamerica.com/about/environmental-sustainability.html
*CFM will carbon offset (via Carbonfund.org) the first segment or “flight” of the first 5,000 reservations/PNRs booked on www.virginamerica.com on June 15, 2011. Carbonfund.org offset projects focus on emissions reduction and energy efficiency and are independently verified. For more, please visit: http://www.carbonfund.org For more on the specific Carbonfund.org projects supported by Virgin America and by its guests (via contributions made in-flight), visit: www.carbonfund.org/virginamerica
**Leap Forward Fare Sale Terms and Conditions: All Main Cabin fares are one-way, based on travel originating from the U.S, and require a 14-day advance purchase. Travel must occur between August 24, 2011 and November 16, 2011. Blackout dates are September 2 and September 5, 2011. Tickets must be purchased by 11:59pm PDT June 20, 2011. For domestic U.S. travel, lowest sale fares are not available for travel on Fridays and Sundays. Nonstop Los Angeles-Cancun service does not operate on Mondays and Thursdays. Fares do not include Passenger Facility Charges of up to $9 each way, a September 11th Security Fee of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. For service to/from Mexico, fares do not include the U.S. Immigration User Fee of $7, the U.S. APHIS fee of $5, the U.S. International Arrival/Departure tax of $16.30 each way and additional taxes/fees of up to $60, including: Mexico International Departure Tax and Mexico Tourism Tax. Tickets are non-refundable and non-transferable. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily. Changes or cancellations can be made for a $75 fee if changes are made on Virgin America’s website (www.virginamerica.com) or a $100 fee through all other channels, including the call center and at the airport, plus any increase in fare, if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $75 redeposit fee. Guests who no-show without a change or cancel prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $20 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept one (1) piece of checked baggage up to 50 pounds (70 pounds for travel through October 28, 2011) for $25 for each ticketed guest traveling within the U.S. and for free of charge for each ticketed guest traveling to/from Mexico. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.
***Any guest calling within the United States has access to a complimentary telecommunication relay service by dialing 711. For more information, go to: http://www.nidcd.nih.gov/health/hearing/telecomm.asp