ONE&ONLY PALMILLA ANNOUNCES PARTNERSHIP WITH VIRGIN AMERICA
Award–Winning Resort and Airline Bring Stylish Frequent Flyers the Opportunity to
Earn Rewards at Mexico’s #1 Luxury Resort

LOS CABOS, MEXICO and San Francisco – September 15, 2011 – Known for their stylish, upscale travel offerings, today Virgin America and the One&Only Palmilla, Los Cabos, Mexico, announce a partnership that adds the world–renowned hotel to the airline’s Elevate hotel portfolio.  Starting today, Virgin America’s travel–savvy Elevate frequent flyers can now earn one point for every $1 USD spent on accommodation at One&Only Palmilla toward Virgin America flights.  As the partnership takes off, One&Only Palmilla will be offering a special $395*/night deal combined with a double point offer rewarding Elevate members with two  points for every $1 USD spent at One&Only Palmilla. This limited time offer is valid for travel now through December 18, 2011 and includes: 

  • $100 Resort Credit
  • 2 $50 Spa Certificates
  • 2 Rounds of Golf at the Jack Nicklaus designed course
  • Complimentary Welcome Tequila Amenity
  • Choice of Cocktail Snacks, Delivered Daily
  • Daily complimentary Fresh Fruit
  • Complimentary in–room Espresso and Tea service
Located in Baja’s jetset playground, One&Only Palmilla’s old–world Mexican elegance meets post–modern luxury vibe has made it one of Cabo’s most iconic hotels consecutively securing the “#1 Resort in Mexico” title in both Conde Nast Traveler’s Reader’s Choice Awards and Travel + Leisure’s World’s Best Awards since opening in 2004. The famed beachfront resort, with unobstructed views of the Sea of Cortez, is a favorite within the celebrity set thanks to intuitive service and thoughtful details – from personalized minibars and complimentary wellness therapies to manicured beaches complete with floating beds and private butlers.  Accommodations feature new beachfront casita suites and the spectacular four–bedroom Villa Cortez complete with 12–person staff. Enjoy the award–winning spa by ESPA, the Euro Asian creations of Jean–Georges Vongerichten, Mexterranean cuisine by Executive Chef Larbi Dahrouch and idyllic wedding venues. Choose from championship golf on the Jack Nicklaus–designed course, deep–sea fishing, snorkelling, diving, seasonal whale–watching, and desert adventure tours.

“We were thrilled when we heard that Virgin America was flying direct to Los Cabos from San Francisco – an ideal gateway for the destination,” says Edward Steiner, Senior Vice President, One&Only Resorts. “I have long admired the innovative features that Virgin America creates to continually redefine the travel experience – much like our own brand. I am excited to welcome Virgin America’s guests to experience One&Only Palmilla and provide them with an unprecedented value for the destination.”

Known for its beautifully designed mood–lit cabins, innovative amenities and topnotch service, Virgin America has won a list of industry best–in–class awards since its 2007 launch, including “Best Domestic Airline” in Travel + Leisure’s World’s Best Awards in 2008, 2009, 2010 and 2011 and “Best Domestic Airline” in Condé Nast Traveler’s 2008, 2009 and 2010 Readers’ Choice Awards. Virgin America’s Elevate frequent flyer loyalty program offers guests the ability to redeem points for any unsold seat – on any Virgin America flight, at any time. Elevate offers Web–based redemption with no black–out dates and has grown to over 1.9 million members in just four years. Last year, Virgin America rolled out changes to Elevate in order to give flyers more flexibility to earn and redeem points for travel on the airline. Elevate members are also able to retain their Elevate points indefinitely, as long as they either earn or redeem points at least once every 18 months.  Travelers can join Elevate at www.virginamerica.com.

“We couldn’t be more pleased to partner with a world class luxury resort like One&Only Palmilla,” said Brett Billick, Director of CRM at Virgin America.  “The Virgin America experience is designed to be like no other, marrying stylish design and state–of–the–art technology, and now our flyers will be able to kick off their Mexican getaways at 35,000 feet and continue their vacations through their One&Only Palmilla stay.”

In addition to a Main Cabin that offers custom–designed leather seats with a deeper, more comfortable pitch, Virgin America’s First Class cabin features international–grade amenities, including plush white leather seats with 55 inches of pitch and lumbar massagers. The carrier’s premium cabin option, Main Cabin Select, offers 38–inches of seat pitch, complimentary food and cocktails, an all–access pass to the largest in–flight entertainment library in the domestic skies, dedicated overhead bin space, and priority check–in and boarding.

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Media Contacts: Caitlin Austin (212) 659–5218 / caitlin.austin@kerzner.com OR Patricia Condon (650) 762–7187 /patricia.condon@virginamerica.com

EDITORS NOTE: Virgin America is a U.S.–controlled, owned and operated airline. It is an entirely separate company from Virgin Atlantic. Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.

TERMS AND CONDITIONS FOR EARNING POINTS AT ONE&ONLY PALMILLA: A member staying at One&Only Palmilla will receive 2 Points for every $ 1USD spent on eligible transactions for stays from 15 September 2011 to 18 December 2011.  All other stays will receive 1 Points for every $ 1USD spent on eligible transactions.  Members must present a valid Elevate member number at the time of check–in to earn Elevate points. Please allow 4–6 weeks from check out for points to post to your Elevate account.  Four–night minimum stay required. One spa certificate is valid per treatment. Other terms & conditions apply.  Visit Palmilla.OneandOnlyResort.com for more information. Please visit oneandonlyresorts.com for full terms and conditions.

About One&Only Resorts: Created exclusively for the luxury resort market, One&Only Resorts are conceived as hallmarks of excellence.  Set in some of the most beautiful locales in the world, each award–winning resort offers guests a distinctive style and personality borne of its local culture, a genuine hospitality and a lively energy that is unrivalled.  These properties include One&Only Reethi Rah, Maldives; One&Only Le Saint Géran in Mauritius; One&Only Royal Mirage in Dubai; One&Only Ocean Club in The Bahamas, One&Only Palmilla in Los Cabos, Mexico and One&Only Cape Town, South Africa.  One&Only The Palm, Dubai opened in November 2010. More information on One&Only is available at oneandonlyresorts.com

 About Virgin America: Headquartered in California, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel.  The airline’s new aircraft offer interactive in–flight entertainment systems and power outlets near every seat. Virgin America offers Gogo™ WiFi on every flight and hosts the largest in–flight entertainment library in the North American skies via the touch–screen Red™ platform.  Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Orlando, Dallas–Fort Worth, Los Cabos, Cancun, Chicago and Puerto Vallarta (starting December 2, 2011). www.virginamerica.com. For photos + video: http://www.virginamerica.com/about/airline–photos/virgin–america–pictures.html

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