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VIRGIN AMERICA LAUNCHES ‘DEALS ON THE FLY’ WITH LOOPT:
TRAVELERS SCORE REAL–TIME CHECK–IN DEALS ON FOOD, FLIGHTS
AND MORE – THROUGHOUT SFO’S TERMINAL 2

Airline Teams up with Geo–Social Service Loopt to Offer Modern Travelers Real–Time Mobile Rewards on their iPhone or Android Phone Flyers Who Check–in on Loopt Mobile App Score Instant Deals from Vendors like Natalie’s Candy Jar, Kiehl’s, Cat Cora’s Kitchen and Virgin America Experiential Video Links Travelers to Check–In Rewards throughout SFO’s Terminal 2

San Francisco – September 26, 2011 – Virgin America is teaming up with Loopt, the geo–social network, to offer travelers mobile check–in rewards at various locations throughout the airline’s sleek and sustainable new home at San Francisco International Airport’s (SFO) Terminal 2 (T2).  Travelers that virtually ‘check–in’ at T2 using the Loopt iPhone or Android mobile app and watch a short video on T2’s unique design, can score real–time digital deals from a number of T2’s vendors and dining locations, discounts on Virgin America flights and special offers on services like SFO’s Green Rental Car program.  As the only San Francisco–based airline, Virgin America is an anchor tenant at SFO’s T2.  Much like the airline that calls it home, the new terminal intends to elevate the typical travel experience by offering the best in design, technology, food and sustainable practices.  The 640,000–square foot space was completely reinvented for the modern traveler by architecture and interior firm Gensler and welcomed its first guests in April 2011.  Gensler and Virgin America partnered with filmmakers Spirit of Space, the self–described ‘Architecture Paparazzi,’ a collaborative that makes films about the built environment, to create A Day in the Life of SFO’s T2.  The short film offers a visually rich tour of the terminal from the traveler’s perspective:  from check–in through take–off.  The film can be viewed via the Loopt app, onboard Virgin America flights later this year and on Virgin America’s YouTube Channel: www.youtube.com/virginamerica.

‘T2 offers design, art, retail and dining experiences unlike any airport in the U.S.  Since we opened our T2 doors, we’ve had guests tell us they are showing up earlier to their flights in order to enjoy everything from the beautiful design and sleek Danish furniture, to the upscale shopping, to the amazing variety of Ferry–building inspired food offerings,’ said Abby Lunardini, Vice President of Corporate Communications at Virgin America.  ‘Much like our airline, we think T2 represents the evolution of the travel experience.  By offering real–time rewards for check–ins throughout the terminal, we hope to give our tech–forward guests another reason to explore all T2 has to offer.’ 

Known for its inventive design, T2 offers amenities that mirror Virgin America’s own flight service, including a ‘Recompose’ lounge that acts as a soothing oasis for flyers post–security, beautiful living–room like gate areas, the best in local and organic dining, elevated laptop work tables with power outlets and the carrier’s distinctive cabin ‘moodlighting.’  T2 also aims to be one of the most sustainable airport terminals in the world.  Virgin America’s investments in sustainable design within its T2 spaces are aimed at the highest possible LEED® Platinum–certification.  Other T2 features include ‘Hydration Stations’ that allow flyers to refill re–usable water bottles, tech–friendly amenities like work stations with free WiFi and art installations (travelers can even take a self–guided art tour via the San Francisco Arts Commission’s iPhone app).

 

‘With Loopt, consumers get to tap real–time deals wherever they may be,’ said Sam Altman, co–founder and CEO of Loopt. ‘Today marks the first–ever collaborative mobile reward offering from a cluster of businesses (in this case, an airport community).  Teaming up with an innovative travel brand like Virgin America, plus its T2 partners, is a fun way to deliver a slew of instant rewards to a loyal and increasingly mobile customer base.  Virgin America flyers tend to be more likely to be using a mobile devices and social networks – on the ground and even at 35,000 feet.’

Now through December 22, smartphone users can check–in on Loopt at T2, watch the video A Day in the Life of SFO’s T2 and score a ‘VX Deal on the Fly’ – with offers from T2 vendors delivered direct to their iPhone or Android phone.  Travelers can flash their instant reward via their mobile screen at select vendors to claim deals like a free dessert at Cat Cora’s Kitchen, complimentary product samples at Kiehl’s and sweet discounts at Natalie’s Candy Jar.  In addition, flyers can score 10–20 percent off last minute travel discounts* on Virgin America and even random two–for–one** and free flight offers*** for future trips.  The Loopt app is available at the Apple App Store or Android Market. VX Deals on the Fly include:

  • A complimentary dessert at Cat Cora’s Kitchen when you order two tapas.
  • Two complimentary product samples for flyers on–the–go at Kiehl’s.
  • 15 percent off discounts on bulk candy at Natalie’s Candy Jar. 
  • Farm to Flight:  $1.00 off TCHO chocolate bars or Napa Farmhouse marmalades at Napa Farms Market.  
  • Hotel escape offers from $315 through the Elevate® loyalty program’s partner Morgans Hotel Group’s Boutique and Lifestyle Hotels, including  Clift in San Francisco and Mondrian in Los Angeles.
  • $15 off your next green car rental, courtesy of SFO.
  • 10–20 percent off last minute travel discounts* on Virgin America –and random two–for–one** and free flight offers*** for future trips. 

Known for topnotch service, new aircraft with beautifully designed cabins and a host of high–tech amenities, the Silicon Valley–based Virgin America has partnered with Loopt before on both the first user–generated airfare deal through the uDeals platform and a special offer on the airline’s Mexico flights for those who virtually checked in at popular local food trucks in Los Angeles and San Francisco.  When T2 first opened its doors in April, the airline launched a ‘Terminal 2 Takeover Leader–board’ on Facebook that displayed Facebook Places and Foursquare check–ins allowing T2 visitors to earn ‘Captain’ status and other virtual badges by accumulating the most check–ins.  The new VX Deals on the Fly program with Loopt takes virtual check–ins to the next level, by providing real–world rewards and offers to the community of T2 travelers.  Virgin America was also the first airline to offer frequent flyer points for location–based virtual check–ins in the fall of 2010.

Launched in August 2007, Virgin America is the only California–based airline and its decision to headquarter in the Bay Area has helped make SFO one of the nation’s few growing airports.  In just four years flying, Virgin America has been named ‘Best Domestic Airline’ in the Condé Nast Traveler 2008, 2009 and 2010 Readers’ Choice Awards and "Best Domestic Airline" in Travel + Leisure’s 2008, 2009, 2010 and 2011 World’s Best Awards.  The airline offers custom–designed mood–lit cabins and amenities like WiFi, outlets and touch–screen entertainment at every seat. 

# # #

Media Contact:  Abby Lunardini (650) 533–7576 / abby.lunardini@virginamerica.com

EDITORS NOTES:  Virgin America is a U.S.–controlled, owned and operated airline.  It is an entirely separate company from Virgin Atlantic.  Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.

About Virgin America: Headquartered in California, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel.  The airline’s base of operations is San Francisco International Airport (SFO).  Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Orlando, Dallas–Fort Worth, Los Cabos, Cancun,  Chicago, Puerto Vallarta (as of Dec. 2, 2011) and Palm Springs (as of Dec. 15, 2011).  For more, visit: www.virginamerica.com For photos/video of the airline’s unique aircraft and cabins, visit: http://www.virginamerica.com/about/airline–photos/virgin–america–pictures.html For photos of T2: http://www.virginamerica.com/vx/sfo–t2

About Loopt: Loopt is a social service that connects people to their community. Loopt’s mobile application and website give users the inside scoop wherever they go – tapping into local intelligence about places, making it easy to find friends and track down the best deals. Devices with Loopt include iPhone, iPod Touch and Android. Loopt has more than five million registered users in the U.S. and offers a variety of intuitive privacy controls to its users. Loopt is based in Mountain View, Calif.  Find Loopt at www.loopt.comwww.twitter.com/loopt and www.facebook.com/loopt.

*% offers Terms and Conditions: This offer ends at 11:59pm PDT on October 20, 2011. This offer is valid only for nonstop or connecting travel; offer is not valid for any multi–city itineraries. Fares do not include Passenger Facility Charges of up to $9 each way, the September 11th Security Fee of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. For service to/from Mexico, fares do not include the U.S. Immigration User Fee of $7, the U.S. APHIS fee of $5, a U.S. International Arrival/Departure Tax of $16.30 each and additional taxes/fees of up to $60, including: Mexico International Departure Tax and Mexico Tourism Tax. One time use promo code is valid for non–refundable Main Cabin tickets only in fare classes S, L, M, U, E, H, B, or V. Tickets require advance purchase of 7 days. Travel must occur between September 29, 2011 and October 27, 2011. Blackout dates do not apply. Promo code may be used only towards newly booked travel and may not be applied to prior bookings. Promo code discount will be deducted off of base fare. Promo code may not be redeemed for cash. Promo code may only be used for bookings made on virginamerica.com and is only valid on itineraries of 2 or less. Offer is not transferable and cannot be combined with any other offers. Seats are limited, subject to availability, and may not be available on all flights. If travel is changed or cancelled, promo code discount will become invalid. Changes or cancellations can be made for a $75 fee if changes are made on Virgin America’s website or a $100 fee through all other channels, including the call center and at the airport, plus any increase in fare, if applicable. Tickets purchased through Virgin America’s reservation call center will cost an additional $20 per guest per itinerary; this amount is non refundable if travel is changed or cancelled. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket.  Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept one (1) piece of checked baggage up to 70 pounds for $25 for each ticketed guest traveling within the U.S. and free of charge for each ticketed guest traveling to/from Mexico. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

**Two–for–one Terms and Conditions: This offer ends at 11:59pm PDT on October 20, 2011. This offer is valid only for nonstop or connecting travel; offer is not valid for any multi–city itineraries. Promo code may only be used for bookings made on virginamerica.com and is only valid on itineraries of 2 guests. Fares do not include Passenger Facility Charges of up to $9 each way, the September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. For service to/from Mexico, fares do not include the U.S. Immigration User Fee of $7, the U.S. APHIS fee of $5, a U.S. International Arrival/Departure Tax of $16.30 each and additional taxes/fees of up to $60, including: Mexico International Departure Tax and Mexico Tourism Tax. One time use promo code is valid for non–refundable Main Cabin tickets only in fare classes S, L, M, U, E, H, B, or V. Travel must occur between September 29, 2011 and October 27, 2011. Blackout dates do not apply. Promo code may be used only towards newly booked travel and may not be applied to prior bookings. Promo code discount will be deducted off of base fare. Promo code may not be redeemed for cash. Offer is not transferable and cannot be combined with any other offers. Seats are limited, subject to availability, and may not be available on all flights. Tickets require advance purchase of 7 days. If travel is changed or cancelled, promo code discount will become invalid. Changes or cancellations can be made for a $75 fee if changes are made on Virgin America’s website or a $100 fee through all other channels, including the call center and at the airport, plus any increase in fare, if applicable. Tickets purchased through Virgin America’s reservation call center will cost an additional $20 per guest per itinerary; this amount is non refundable if travel is changed or cancelled. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket.  Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept one (1) piece of checked baggage up to 70 pounds for $25 for each ticketed guest traveling within the U.S. and free of charge for each ticketed guest traveling to/from Mexico. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

***Free Flight Terms and Conditions: This offer ends at 11:59pm PDT on March 31, 2012.  Flights must be redeemed 21 days prior to travel.  One time use promo code is valid for non–refundable Main Cabin tickets only.  Seats are subject to availability and seats will not be available during certain holiday periods and blackout dates. 2011 Blackout Dates: 10/25–11/7, 11/23, 11/26–11/28, 12/16–12/17, 12/23–12/24, 12/26; 2012 Blackout Dates: 1/2, 2/17, 2/20. Schedules and markets are subject to change without notice. Passes are not eligible for upgrades or premium seats, nor are redeemable for cash. Changes to the reservations cannot be made after booked. Please be sure not to misplace this email; Virgin America cannot issue passes without the original email, and this email will not be replaced for any reason.  Please remember that the seats being offered through these passes are limited; thus, you should try to book as far out as possible so we can accommodate your flight request.
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