BOTH SIDES OF THE AISLE WIN: VIRGIN AMERICA GOES TO WASHINGTON; NEW FLIGHT
TAKES OFF FROM SFO–REAGAN NATIONAL
Flyers Can Choose a New ‘Frontrunner’ to DCA – with WiFi, Power Outlets and Live TV on Every Flight
Award-winning Airline Hosts Election-Themed First Flight and Teams Up with
Rock the Vote to Enable Mile High Voter Registration
San Francisco – August 14, 2012 – Virgin America, the only airline headquartered in California, today marks the launch of new nonstop flight service from its home at San Francisco International Airport (SFO) to Washington’s Reagan National Airport (DCA), with some red, white and blue festivities for its first commercial flight guests. Prior to this year, the San Francisco Bay Area did not have nonstop flight service to DCA – the airport closest to the nation’s capital. The new daily flight will bring healthy competition to the route and offer travelers a winning new flight choice – with fleetwide WiFi, power outlets, personal touch-screen entertainment and three classes of service on all Virgin America flights. Today, the airline celebrates the new service with an election-themed inaugural flight – and a partnership with Rock the Vote that allows flyers to register to vote at 35,000 feet via the airline’s Red™ in-flight entertainment platform. In honor of the new flights connecting California to DCA, the airline is also launching a “Both Sides of the Aisle Win” fare sale, with SFO-DCA fares from $249* (restrictions apply). Tickets are available at www.virginamerica.com and 1-877-FLY-VIRGIN.**
“As the only airline based in California, we’re pleased to bring new competition to this important – and currently underserved – route from the West Coast,” said Virgin America President and CEO David Cush. “We benefitted from a groundswell of community support in our bid to fly to DCA. We know both business flyers and technologically-savvy leisure travelers will enjoy having a new nonstop flight option that allows them to stay connected and productive en route to our nation’s capital.”
Even with the size of the travel market and the San Francisco Bay Area region’s vibrant innovation-based economy, until this year, San Francisco did not have nonstop flights to DCA. As a result, local consumers and businesses suffered for decades with higher fares and limited choice. The new SFO-DCA route became available following the enactment of the FAA Modernization and Reform Act of 2012, which authorized the DOT to award a limited number of new flights to U.S. domestic airports located beyond DCA’s 1,250-mile “perimeter limit.” Earlier this year, Virgin America received an outpouring of support for its DCA flight application from local elected officials and business organizations
“No matter what side of the aisle we are on, I think we can agree that the Bay Area, as one of the most populous and economically important regions in the nation, deserves more flight options to our nation’s capital,” said California State Senator Leland Yee, at Virgin America’s send-off event at SFO. “I am pleased that with Virgin America’s new service to DCA starting today, there will be more options for local travelers and businesses.”
Virgin America has teamed up with Rock the Vote to host some surprises for the airline’s first DCA flight guests today – including the appearance of some very recognizable “politicos,” who will be chatting with travelers on both sides of the aisle en route to the nation’s capital. Presidential impersonators Jim Gossett as “Mitt” and Reggie Brown as “Barack,” will join commercial guests onboard the first flight to help “get out the vote” at 35,000 feet. As of today, guests on all Virgin America flights will be able to use their smartphones*** to scan a QR code on the airline’s Red seatback entertainment platform to register to vote. The mobile application is powered by PromoJam Social Marketing Platform and Rock the Vote – the largest non-partisan voter registration organization in the country, engaging and building political power for young people in the U.S.
"We the people get to decide who will be flying to DC next year as our representatives, but no matter who you are voting for this November, you have to be registered first,” said Heather Smith, President of Rock The Vote. “Rock the Vote is thrilled to bring voter registration to Virgin America's guests as well as the opportunity to make a donation to support our efforts to register 1.5 million new voters and educate young Americans about participating in our democracy."
The airline’s new SFO-DCA schedule is focused on convenient morning and late afternoon/evening departures and arrivals for Bay Area travelers. The airline’s new flight – with the memorable flight number “VX1” – departs San Francisco daily at 8:00am PT and arrives at DCA at 4:05pm ET. The westbound flight – VX2 – departs DCA daily at 5:00pm ET and arrives in San Francisco at 7:40pm PT. The new DCA service will complement Virgin America’s existing service between SFO and Washington Dulles International Airport (IAD) – the airline currently has four daily nonstop flights between SFO and IAD.
“SFO has been a strong advocate for nonstop DCA service,” said John L. Martin, Airport Director at San Francisco International Airport. “Virgin America’s new nonstop flight will bring more choice and more options to our travelers.”
As one of the few growing U.S. airlines, Virgin America has expanded to 18 destinations, a fleet of 52 new aircraft and over 2,600 teammates since its launch five years ago. In addition to the airline’s impact on fares and service, Virgin America’s decision to headquarter in California has created thousands of local jobs. Virgin America is based at SFO’s Terminal 2. Opened in April 2011, T2 is LEED® Gold-certified and offers travelers a stylish, connected and modern airport experience. Just this month, the airline’s further investment in its “Virgin Village” teammate lounge helped secure the highest possible LEED® Platinum-certification for the carrier’s own T2 office spaces. Both the Gold and Platinum levels are the first such certifications for a major commercial airport in the U.S.
With one of the youngest fleets in the U.S., Virgin America offers a host of inventive amenities – including custom-designed seating, in-flight WiFi, a cabin ‘moodlighting’ system which transitions across 12 shades based on outside light, power outlets near every seat and the most advanced entertainment system in the skies via the Red™ platform. Every guest enjoys their own nine-inch seatback television touch-screen with:
- More than 25 on-demand movies, including independent films, foreign language films and latest release blockbusters.
- 18 channels of live TV and 6 channels of cached TV, including: CNN, MSNBC, ESPN, FOX, CBS, NBC and more.
- 4,000 song music library and the ability for guests to create a custom play-list in-flight.
- A videogame library.
- Interactive Google Maps, so guests can track their journey at eight levels of zoom.
- Onboard seat-to-seat chat messaging.
- World’s first on-demand food and drink ordering system with a menu named best in the U.S. by Travel + Leisure, the San Francisco-based Virgin America just this week introduces hometown brew Anchor Steam Beer aboard its flights nationwide.
In addition to a Main Cabin that offers leather seating with a deeper, more comfortable pitch, the airline’s First Class offers plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers. The carrier’s Main Cabin Select offers 38-inches of pitch, free food and cocktails, an all-access pass to media, dedicated overhead bins and priority check-in/boarding.
Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C. (IAD), Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Orlando, Dallas-Fort Worth, Los Cabos, Cancun, Chicago, Puerto Vallarta, Palm Springs, Philadelphia, Portland and Washington D.C.’s Reagan National (DCA) (as of today).
For broadcast-quality b-roll video and photos of Virgin America’s aircraft and unique cabins as well as photos from today’s first DCA flight and celebrations, please visit: http://www.virginamerica.com/vx/dca-launch
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Jennifer Thomas (650) 274-7329 / email@example.com
Patricia Condon (650) 906-8147 / firstname.lastname@example.org
EDITORS NOTE: Virgin America is a U.S.-controlled, owned and operated airline. It is an entirely separate company from Virgin Atlantic. Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.
About Virgin America: Headquartered in California, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. Virgin America was named “Best Domestic Airline” in the Condé Nast Traveler 2008, 2009, 2010 and 2011 ‘Readers’ Choice’ Awards and “Best Domestic Airline” in Travel + Leisure’s 2008, 2009, 2010, 2011 and 2012. ‘World’s Best’ Awards. The airline’s base of operations is SFO’s sleek and sustainable Terminal 2. The airline’s new aircraft offer interactive in-flight entertainment systems and power outlets near every seat. Virgin America was the first airline to offer Gogo™ InFlight Internet on every flight and hosts the largest in-flight entertainment library in the U.S. skies, via the touch-screen Red™ platform. For more, visit: www.virginamerica.com
*All Main Cabin fares are one-way and require a 3-day advance purchase. Travel must occur between August 17, 2012 and September 3, 2012. Tickets must be purchased by 11:59pm CDT August 16, 2012. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily. Changes or cancellations can be made for a $100 fee per guest through all channels. Changes or cancellations of a booking made with Elevate Points will be subject to a $100 redeposit fee per guest. Guests who no-show without a change or cancellation prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $20 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept up to ten pieces of checked baggage, up to 50 pounds each, per ticketed guest traveling within the U.S. The fee for each piece of checked baggage up to 50 pounds is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.
** Any guest calling within the United States has access to a complimentary telecommunication relay service by dialing 711. For more information, go to: http://www.nidcd.nih.gov/health/hearing/telecomm.asp
*** Electronic device usage only permitted during certain phases of flight.