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MOOD-LIT FLIGHTS TAKE OFF TO THE LAND OF NORTHERN LIGHTS: VIRGIN AMERICA LAUNCHES NEW SEASONAL FLIGHTS TO ANCHORAGE
Award-Winning Airline Offers Summer Travelers Heading to “The Last Frontier” Unique Service and Fresh Fares

San Francisco, Calif. – June 6, 2013 – Virgin America, the airline that is reinventing domestic travel, today launched its new nonstop seasonal flights to Ted Stevens Anchorage International Airport (ANC) from San Francisco International Airport (SFO). The U.S.-based airline, known for its upscale flight amenities and award-winning guest service, now offers six nonstop roundtrip flights a week between SFO and ANC from June 6, 2013, through September 9, 2013. Virgin America’s SFO - ANC service provides fresh competition in the market that will help stimulate travel demand, job growth and airline fare competition. To mark this new route, Virgin America launched a social media campaign “Choose Your Alaskan Adventure” that gives two Virgin America travelers the opportunity to travel to this pristine destination. Known for its stunning natural resources and scenic landscapes, Alaska is a top outdoor travel destination from the carrier’s San Francisco home base. Fares between Anchorage and San Francisco start from $99* (restrictions, taxes and fees apply) and are available for purchase now at www.virginamerica.com and at 1.877.FLY.VIRGIN** Virgin America offers convenient connecting flights between Anchorage and the carrier’s Los Angeles (LAX), San Diego, Las Vegas (LAS), Dallas-Fort Worth, Austin, New York (JFK), Newark (EWR), Boston (BOS) and Washington DC (IAD) destinations.

Known for outstanding service, beautifully designed cabins and unrivalled in-flight entertainment, Virgin America has swept the travel awards since its 2007 launch. Virgin America’s all new fleet is the most fuel and carbon efficient in the domestic skies – and every aircraft offers three classes of service and inventive amenities like fleetwide WiFi, power outlets and personal touch-screen entertainment at every seat – with live TV, movies, music, seat-to-seat chat, videogames, Google Maps, food ordering and more on demand. The carrier has been ranked “Best U.S. Airline” in both Condé Nast Traveler’s annual Readers’ Choice Awards and Travel + Leisure’s annual World’s Best Awards every year since its 2007 launch. In April Virgin America was named the best airline in 2012 in the Airline Quality Rating, a joint research project conducted annually by faculty at Wichita State University and Purdue University that analyzes airlines’ on-time performance and baggage handling, involuntary denied boarding and the customer complaint rates as reported by the DOT. Most recently, Virgin America was voted “Best Airline” by Consumer Reports Magazine.

“Alaska’s incredible natural beauty has long made it one of the nation and world’s most unique travel destinations – including significant traveler demand from our home base here in San Francisco,” said Virgin America President and CEO David Cush. “Flights to this region are in high demand and we are pleased to bring new competition and more choices into the market.”

As the only airline headquartered in the Bay Area and the first and only airline to offer WiFi on every flight, Virgin America has attracted a loyal following of flyers since its launch in 2007. As the airline continues to expand its network, it has listened to its most frequent flyers and helped bring seasonal flights to one of the most sought after vacation destinations in the world. With Anchorage’s picturesque mountains, world-class sport fishing, scenic views, and over 300 miles of hiking and biking trails, it’s a natural fit for summer travelers looking for a breathtaking getaway.

“I’m pleased to see that Virgin America is adding seasonal nonstop flights to and from San Francisco, and we welcome them as the newest airline to Ted Stevens Anchorage International Airport,” said Anchorage Mayor Dan Sullivan. As Alaska’s largest city, our unique location allows you to pack in a lot of adventure and I believe this seasonal route will be well-received by both San Francisco and Anchorage residents.”

“We are delighted to welcome Virgin America to Anchorage,” said Ted Stevens Anchorage International Airport Manager John Parrott. “As Alaska’s largest city, it is essential to both our local and state economies that we have ample options when it comes to flying. This additional connectivity will undoubtedly bring economic growth by stimulating both tourism and business travel.”

To celebrate the new Anchorage service, Virgin America hosted a “Choose Your Alaskan Adventure” Facebook promotion that launched on May 23rd and runs through today, June 6th. This promotion invites Virgin America travelers to enter to win one of four Alaskan Adventure packages which include flights to ANC, a two-night stay at the Millenium Alaskan Hotel and the adventure package – where the winner will choose from either:

  • A 26 Glacier Cruise of Prince William Sound, admission to the Alaska Wildlife Conservation Center
  • A Kenai Fjords Tours cruise viewing wildlife and glaciers out of Seward, transportation on the Alaska Railroad
  • An Alaska Railroad trip to Talkeetna and Mt. McKinley
  • An Alaskan cruise voyage via a $1,500 credit from Travelocity

For more information and contest rules see: www.virginamerica.com/html/pdf/130523_ANCcontestrules.pdf. All promotion participants also received a 20 percent discount offer*** good for travel through July 5, 2013, and Elevate® frequent flyer program members are able to book a reward flight using Elevate points with 20 percent discount**** automatically included.

“We are delighted to welcome Virgin America to Anchorage,” said Ted Stevens Anchorage International Airport Manager John Parrott. “As the largest and busiest city in Alaska, it is essential to both our local and state economies that we have ample options when it comes to flying. This additional connectivity will undoubtedly bring economic growth by stimulating both tourism and business travel.”

“With the continent’s tallest peaks, dozens of glaciers and amazing wildlife all nearby, Anchorage is the perfect place to start an Alaska adventure,” said Visit Anchorage President & CEO Julie Saupe. “This new service means Alaska is closer than ever before for West Coast travelers.”

In its almost six years of service, Virgin America has created 2,600 new jobs and now flies to San Francisco, Los Angeles, New York, Newark, Washington D.C. (IAD and DCA), Las Vegas, San Diego, Seattle, Boston, Fort Lauderdale, Orlando, Dallas-Fort Worth, Los Cabos, Cancun, Chicago, Puerto Vallarta, Palm Springs (seasonal), Philadelphia, Portland, San Jose (SJC), Austin-Bergstrom International Airport (AUS) and as of today, Ted Stevens Anchorage International Airport (seasonal).

Photos of Virgin America’s unique aircraft: http://www.virginamerica.com/about/airline-photos/virgin-america-pictures.html

Broadcast quality video b-roll of Virgin America’s unique cabins and destination footage can also be downloaded here.

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Media Contact: Jennifer Thomas 650-274-7329 or jennifer.thomas@virginamerica.com

EDITORS NOTE: Virgin America is a U.S.-controlled and operated airline and is an entirely separate company from Virgin Atlantic. Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.

About Virgin America: Headquartered in California, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. In just over five years flying, Virgin America was named “Best Domestic Airline” in the Condé Nast Traveler 2008, 2009, 2010, 2011 and 2012 ‘Readers’ Choice’ Awards and “Best Domestic Airline” in Travel + Leisure’s 2008, 2009, 2010, 2011 and 2012 ‘World’s Best’ Awards. The airline’s base of operations is San Francisco International Airport (SFO)’s sleek and sustainable new Terminal 2. The airline’s new aircraft offer interactive in-flight entertainment systems and power outlets near every seat. Virgin America offers Gogo WiFi on every flight and hosts the largest in-flight entertainment library in the North American skies via the touch-screen Red platform. In addition to a Main Cabin that offers custom-designed leather seating with a deeper, more comfortable pitch, the airline’s First Class offers plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers. The carrier’s Main Cabin Select option offers 38-inches of pitch, free food and cocktails, an all-access pass to media content, dedicated overhead bins and priority check-in/boarding. For more: www.virginamerica.com

* Fare Terms and Conditions
All Main Cabin fares are one-way. $99 Main Cabin fares from ANC to SFO require a 1-day advance purchase and travel must occur between June 7, 2013 and June 20, 2013. Main Cabin fares for ANC-SFO, ANC-LAX, ANC-SAN, ANC-DFW, ANC-AUS, ANC-JFK, ANC-EWR, and ANC-IAD require a 3-day advance purchase and travel must occur between June 9, 2013 and July 10, 2013. Main Cabin Select and First Class fares require a 1-day advance purchase and travel must occur between June 7, 2013 and July 10, 2013. All fares must be purchased by 11:59pm CT on June 7, 2013. Lowest sale fares are available only on certain itineraries. 2013 blackout dates are: 7/2, 7/3, 7/5, 7/7, and 7/8. Lowest sale fares are only available for travel on Tuesdays and Wednesdays. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily. Tickets are non-refundable and non-transferable. For Main Cabin and Instant Upgrade to Main Cabin Select, changes or cancellations can be made for a $100 fee per guest through all channels, plus any increase in fare, if applicable. Any remaining balance will be placed in a guest’s travel bank, good for travel on Virgin America for one year from date of issue. For First Class, changes or cancellations can be made without a fee; an increase in fare will be collected if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $100 redeposit fee per guest. Guests who no-show without a change or cancellation prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $20 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees and schedules are subject to change without notice. For Main Cabin, Virgin America will accept up to ten pieces of checked baggage, up to 50 pounds each, per ticketed guest traveling within the U.S. The fee for each piece of checked baggage up to 50 pounds is $25. For Instant Upgrade to Main Cabin Select, Virgin America will accept one (1) piece of checked baggage up to 50 pounds free of charge for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. For First Class, Virgin America will accept two (2) pieces of checked baggage up to 50 pounds for free of charge for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the third (3) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

** Any guest calling within the United States has access to a complimentary telecommunication relay service by dialing 711. For more information, go to: http://www.nidcd.nih.gov/health/hearing/telecomm.asp

*** Terms and Conditions for 20 percent discount offer: This offer ends at 11:59pm PT on June 14, 2013. This offer is valid only for U.S. travel to/from ANC in either direction; offer is not valid for multi-city itineraries or to/from Mexico. Promo code is valid for non-refundable Main Cabin tickets only. Travel must occur between June 7, 2013 and July 5, 2013. Blackout dates for travel to ANC are June 19, 2013, June 27, 2013 through June 30, 2013, and July 3, 2013. Blackout dates for travel from ANC are June 30, 2013. Promo code may be used only towards newly booked travel and may not be applied to prior bookings. Promo code discount will be deducted off of base fare. Base fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.90 per domestic segment. A segment is a takeoff and landing. For service to/from Alaska, base fares do not include U.S. gateway fee of $8.60 each way. Promo code may not be redeemed for cash. Promo code may only be used for bookings made on virginamerica.com and is only valid on itineraries of 2 or less. Offer is not transferable and cannot be combined with any other offers. Seats are limited, subject to availability, and may not be available on all flights. If travel is changed or cancelled, promo code discount will become invalid. Changes or cancellations can be made for a $100 fee per guest through all channels, plus any increase in fare, if applicable. Tickets purchased through Virgin America’s reservation call center will cost an additional $20 peritinerary guest; this amount is non refundable if travel is changed or cancelled. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept one (1) piece of checked baggage up to 50 pounds for $25 for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

**** Terms and Conditions of 20% off Elevate Reward Bookings:
This offer ends at 11:59pm PT on June 14, 2013. This offer is valid only for U.S. travel to/from ANC in either direction; offer is not valid for multi-city itineraries or to/from Mexico. No Promo code required for Elevate travel reward bookings – discount will be automatically included in the points required to redeem for eligible travel. Offer is valid for Main Cabin reward tickets only. Eligible Travel must occur between June 7, 2013 and July 5, 2013. Excluded dates for discounted reward travel to ANC are June 19, 2013, June 27, 2013 through June 30, 2013, and July 3, 2013. Excluded dates for discounted reward travel from ANC are June 30, 2013. Discount applies only to newly booked reward travel and may not be applied to prior travel reward bookings. Points required to redeem an Elevate travel reward on Virgin America will be publicly available on a seat and flight-specific basis and are subject to change. Domestic reward bookings are subject to a security fee of $2.50 per segment, payable by credit card or Virgin America credit file. The Passenger Facility Charge, Segment Fees and U.S. gateway fees of $8.60 each way for service to/from Alaska are waived for domestic reward bookings. Seats are limited, subject to availability, and may not be available on all flights. Reward tickets booked through Virgin America’s reservation call center will cost an additional $20 per itinerary guest; this amount is non refundable if reward travel is cancelled. Cancellations for reward tickets booked using Elevate points will be assessed a $100 redeposit fee per person. Virgin America will accept one (1) piece of checked baggage up to 50 pounds for $25 for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

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