Remember when getting there was half the fun? We do too. In building a brand new airline from the ground up, our goal was to bring the fun back to flying and make it good again. To get there, we knew we had to ask a different kind of question:
How would you design an airline?
Our homework says you would start with comfortable, custom-designed leather seats and soothing cabin lighting to set the mood. Throw in power outlets for your electronic gear and loads of entertainment options, including 25 movies, great video games, live television, interactive Google Maps and in-flight text messaging, all to make the time fly. Finally, make sure there is great food and drink around when you want it, not just when someone wants you to have it. Offer all of that at competitive fares and with a great team that is focused on friendly service.
Since launching in August, we've been thrilled to meet hundreds of thousands of our first guests in San Francisco, New York, Los Angeles, Washington D.C., Las Vegas, San Diego and Seattle. We are expanding service to connect our market cities -- most recently we added non-stop flights between New York and Las Vegas. We've heard a lot of encouraging reviews from our first fliers on everything from our mood-lit cabins, to our enthusiastic in-flight teams, even the music in our bathrooms. We were incredibly humbled that Zagat's 2007 Global Airlines Survey of over 7,500 frequent fliers ranked Virgin America as number one in overall quality among domestic carriers in First/Business Class. This July we also won "Best Domestic Airline" in Travel + Leisure World's Best Awards — the only time an airline has won this award in its first year of flying.
But most importantly, we've also learned a lot from you about what's working and what isn't. As a new airline, trying lots of new things, our pledge is to keep doing what's working, stop doing what isn't, and continue to come up with new stuff to make you say: this is how to fly. |