A Message From Our CEO
How would you design an airline? How do you want to fly?
Our homework says you would start with comfortable custom-designed leather seats, and soothing cabin lighting to set the mood. Throw in WiFi on every flight, power outlets for your electronic gear, and loads of entertainment options, including 25 movies, videogames, live television, interactive Google Maps, and seat-to-seat chat to make the time fly. Finally, make sure there is great food and drink around when you want it, not just when someone wants you to have it. Offer all of that at competitive fares and with an award-winning team that is focused on friendly service.
Since launching in August 2007, we’ve welcomed more than 30 million guests onboard and captured a slew of industry best-in-class awards, including being named the "Best U.S. Airline" in both Condé Nast Traveler's Readers' Choice Awards and Travel + Leisure's World's Best Awards for the past seven consecutive years. In April 2014, we were ranked as the top airline for the second year in a row in the annual Airline Quality Rating, an academic analysis of airline performance and customer satisfaction based upon publicly reported data that major airlines must provide to the U.S. Department of Transportation.
As an airline designed around – and for – our guests, our pledge is to keep doing what’s working, stop doing what isn’t, and continue to come up with new features to make you say: this is how to fly.
All my best,
President and CEO