SVP - People & In-flight Services
Frances Fiorillo oversees Virgin America’s most valuable assets. As head of People and In-Flight Services, she leads all aspects of the airline’s organizational development, human resources strategy and planning, compensation and benefits programs, recruitment, learning, and performance management. She is also responsible for all aspects of the development and day-to-day operations of in-flight services.
Frances brings nearly 30 years of airline experience to the Virgin America team. After starting her career as a flight attendant with Canadian Pacific Airlines (later Canadian Airlines), she quickly rose through the ranks to become Director of Onboard Service, then Vice President of In-Flight Service and finally Vice President of Human Resources, a position she held from 1997 to 2000.
When Canadian Airlines merged with Air Canada, she remained to become an integral member of the launch team for ZIP, Air Canada’s low-fare start-up. As Senior Vice President of Human Resources and Customer Service, Frances was involved in the planning of commercial, operational, technological, service, human resource and brand strategies for the new airline’s launch.
Frances joins Virgin America from the Provincial Health Services Authority in British Columbia, where she was Chief Human Resources Officer, responsible for building a new human resources organization as well as organizational cultural change, labor relations, employee wellness, learning and development.
At Virgin America, Frances’ dual People and In-Flight Service roles have her developing a culture that respects and supports both the airline’s employees and guests.
Frances graduated with a bachelor’s degree in psychology from the University of British Columbia.