Virgin America Introduces New Menu And Upscale Cocktails For Fall
California Carrier with First Touch-screen Seatback Food Ordering Introduces New Menu
San Francisco — Oct. 16, 2008 — Virgin America, the only U.S. carrier with a touch-screen seatback food ordering system, today unveiled a new menu with a variety of healthy and fresh meal options, as well as a selection of upscale new on-board cocktails. All menu items are complimentary in First Class and Main Cabin Select and are available for purchase in the Main Cabin.
“As the only airline based in California, high-end, organic and gourmet food is part of our company DNA. As a result we are constantly trying to inject this sensibility into our in-flight menu,” said Virgin America Senior Vice President of People, In-Flight and Guest Services Frances Fiorillo. “We’re excited to introduce a new Fall menu and on-board cocktail selection that does just that, and that guests can enjoy at any time during a flight with a touch of their seatback Red™ screens.”
Virgin America is the only U.S. airline to offer a “food button,” allowing guests the freedom and convenience to order whatever they want to eat or drink during a flight — either with a touch of the Red™ video touch-screen at every seat or through the handheld remote control in every armrest.
Virgin America offers five meal options in the Main Cabin available for purchase via the Red™ In-flight Entertainment system. With just a swipe of a credit card through the in-seat ordering system, guests can enjoy the following new menu selections on Virgin America flights.
All cabins, complimentary in Main Cabin Select and First Class
Due to the popularity of these items, an expanded upscale cocktail menu is now available on all Virgin America flights. Virgin America will now offer shaken cocktails for the price of $8 in the Main Cabin and complimentary in Main Cabin Select and First Class.
The new cocktail bar selection includes a Cosmopolitan, a Mojito, and a Margarita — served ready-to-order by our in-flight team members. Virgin America continues to offer the popular KARMA, California Brut sparkling wine on all its flights for $10.
And to restore energy in-flight, Virgin America is now also offering Rockstar Energy Drink and Eboost Energy Tablets, both available for $3 in the Main Cabin.
Main Cabin & Main Cabin Select (between $7-$9.00 in Main Cabin, complimentary in Main Cabin Select):
Fruit and Cheese — An assortment of hand-cut cheeses paired with fresh clusters of red grapes, sun dried cranberries and pecans, served with crispy crackers.
Duo Tea Sandwiches — A duo of flavorful mini sandwiches of Ham and Havarti and Turkey and Muenster on artisan rolls.
Hummus, Veggies, and Pita — Mediterranean Hummus with a fresh crudités of broccoli, cucumber, celery, carrots, olives, and grape tomatoes served with wedges of whole wheat pita.
Vegetarian Greek Salad — A refreshing and healthy salad with a mixture of broccoli, yellow squash, carrots, green beans, sweet snow peas, with a light lemon parsley vinaigrette.
Chicken Cobb Wrap — A savory spinach wrap filled with a traditional Cobb Salad, consisting of grilled chicken strips, cheddar and bleu cheese, hard cooked egg, romaine, tomato, black olives and feta.
First Class (all meals and snacks complimentary):
On short haul flights, First Class guests will be offered a selection of tapas-style appetizers. In First Class on long haul flights, guests will have new breakfast, lunch, and dinner options, including a variety of tapas.
Fruit plate with passion fruit or lavender yogurt served with kiwi, pineapple, papaya, pink grapefruit, and strawberries; mini breakfast muffins served warm with butter and jam.
Butter pecan French toast served with a mixed berry compote.
Mushroom and gruyere frittata served with a tomato wine sauce, or asparagus omelet served with turkey sausage.
Lunch and Dinner
Savory Tapas Appetizers — Marinated mushrooms with garlic and sun dried tomatoes, roasted tomato with parmesan, and antipasto.
Penne with puttanesca sauce (vegetarian).
Hibachi Chicken salad with cold soba noodles.
Cheese ravioli with mushroom sauce (vegetarian).
Blackened beef filet salad.
All served with Eurobake artisan assorted breads.
Pineapple upside down cake.
Chocolate decadence cake.
RED EYE FLIGHTS: Freshly baked warm cookies and milk.
There is always an assortment of snacks in the Main Cabin for sale on Virgin America flights, including these options: Chex Party Mix ($3.00), Pringles Original ($3.00), Emerald Dry Roasted Almonds ($3.00), Kashi Tasty Little Crunchies granola bar ($3.00), Brent & Sam’s Chocolate Chip Cookies ($3.00), Big M&M’s ($3.00), Pop Chips ($3.00), and Smucker’s Peanut Butter and Jelly Uncrustables ($3.00).
Virgin America currently flies to seven cities with numerous daily flights from: San Francisco (SFO) to Los Angeles (LAX), SFO to New York (JFK), SFO to San Diego (SAN), SFO to Washington (IAD), SFO to Las Vegas (LAS), SFO to Seattle (SEA), LAX to JFK, LAX to IAD, LAX to SEA, and non-stop JFK-LAS.
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Virgin America: Abby Lunardini, (650) 533-7576/ firstname.lastname@example.org
About Virgin America: Launched in August 2007, Virgin America is a California-based airline that offers guests attractive fares and a host of innovative features aimed at reinventing air travel. Virgin America’s base of operations is San Francisco International Airport’s ultra-modern and convenient International Terminal. The airline’s new Airbus A320-family aircraft offer interactive in-flight entertainment systems and power outlets for laptops and other electronic gear. In September 2008, Virgin America took the top honors for “Best Business Class” among domestic carriers in Condé Nast Traveler’s 2008 Business Travel Poll. In July 2008, Virgin America was named “Best Domestic Airline” in Travel + Leisure World’s Best Awards and in Zagat’s 2007 Global Airlines Survey, the airline was ranked #1 among U.S. carriers for quality in First/Business Class and #2 in Main Cabin. To learn more: www.virginamerica.com
EDITORS NOTE: Virgin America is a U.S. controlled and operated airline — that is an entirely separate company from Virgin Atlantic. Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.