Virgin America Kicks Off Service from Los Angeles to Seattle
Virgin America Links West Coast Music Capitals with a live rock show at the LAX departure gate, three in-flight concerts and a star-studded battle of the bands event in Seattle
(San Francisco, CA) - April 8, 2008 - Virgin America, the new airline aimed at reinventing air travel and making flying good again, today launched service between Los Angeles International Airport (LAX) and Seattle Tacoma International Airport (SEA) with three daily flights linking two of America's great music cities. A fourth daily LAX-SEA roundtrip will be added on May 11, 2008.
"With more cutting-edge and eclectic music and entertainment choices at every seat than any other U.S. airline, we wanted to kick off our first flights between the West Coast's music capitals in true Virgin fashion by supporting independent artists and literally bringing music to the skies," said Virgin America President and CEO David Cush. "We hope music-minded, tech-savvy LAX-Seattle travelers will like the technology, entertainment and sense of fun we're bringing to the market."
Virgin America's LAX-SEA fares start at $79 one way in the Main Cabin, and $199 one way in First Class.*
The LAX to SEA inaugural celebration begins before take-off, with a live performance by all-American, all-girl, all rock-n-roll legends The Donnas performing at departure Gate 67B at LAX. Guests on the inaugural flight will enjoy the rock-n-roll, champagne-soaked send-off with Virgin America's signature "Vir-Million" champagne cocktails. The gig continues on board with in-flight performances by musician and bon vivant Cisco Adler, Michael Tolcher and Bamboo Shoots.
Later that night, Virgin America will join forces with Seattle's popular alt-rock radio station KNDD - The End, for a "Land the Gig" concert at Seattle music institution, the Showbox at the Market. The End and Virgin America held a viral video competition to find the best new Seattle band, and the finalists will compete live at the "Land the Gig" event to win their own music video, shot by local Seattle independent filmmaker Jesse Harris, that will later debut on Virgin America's in-flight music video library. Judges include music luminaries Jerry Harrison of the Talking Heads, Joe Scoleri of Hollywood Records, actor and musician Lukas Haas, MTV's Zach Papale and "stage presence" judges Hot Lixx Hulahan and Stryker - of U.S. Air Guitar Championship fame.
The rocking will continue with a set by Epic recording artists Bamboo Shoots, who also appear in Virgin America's latest ad campaign. The night will end with a headlining performance by the godfather of indie rock, Thurston Moore of Sonic Youth.
Launched in August 2007, Virgin America offers guests attractive fares and a host of innovative features aimed at making flying good again. Virgin America currently flies to seven cities with daily flights from: SFO to LAX, SFO to JFK, SFO to SAN, SFO to IAD, SFO to LAS, LAX to JFK, LAX to IAD, SFO to SEA and now LAX to SEA.
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Abby Lunardini 650.533.7576 / email@example.com
About Virgin America:
Virgin America is a new U.S. airline that will serve as many as 10 cities within a year of operation, and up to 30 cities within five years. Virgin America's base of operations is San Francisco International Airport's ultra-modern International Terminal. The airline's new Airbus A320-family aircraft offer guests interactive in-flight entertainment systems, power outlets for laptops and other electronic gear, and a host of other innovative features aimed at making flying good again. Zagat's 2007 Airlines Survey ranked the airline #1 among U.S. carriers for quality in First Class and #2 for quality in Coach. To learn more: www.virginamerica.com
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*All Main Cabin fares are one way. Tickets are non-refundable and non-transferable. Tickets must be purchased by April 16, 2008. Travel must commence on or after May 21, 2008 and must be completed by June 11, 2008. Fares require a 14-day advance purchase. Changes or cancellations can be made for a $40 fee, plus any increase in fare if applicable. Tickets purchased from Virgin America through our reservation call centers will cost an additional $10 per passenger per itinerary. Seats are limited, subject to availability, and may not be available on all flights. Fares, routes, and schedules are subject to change without notice. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.50 per domestic segment. A segment is a takeoff and landing. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket.
*All First Class fares are one way. Tickets are non-refundable and non-transferable. All fares require a 7-day advance purchase. All travel must be completed before June 11, 2008. Changes or cancellations can be made without a fee, but any increase in fare will apply. Tickets purchased from Virgin America through our reservation call centers will cost an additional $10 per passenger per itinerary. Seats are limited, subject - availability, and may not be available on all flights. The start dates for certain non-stop service are as follows: Los Angeles (LAX) - Seattle (SEA) on April 8, 2008. Fares, routes, and schedules are subject - change without notice. Fares do not include Passenger Facility Charges of up - $9 each way, September 11th Security Fees of up - $5 each way and a Federal Segment Tax of $3.50 per domestic segment. A segment is a takeoff and landing. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket.