VIRGIN AMERICA LAUNCHES FARE SALE ON TORONTO FLIGHTS

Airline Encourages Toronto Travelers to Make a Date with California — and Guests’ First Bags Are Free

San Francisco – September 30, 2010 – Virgin America, the California-based airline that is reinventing travel, today launches a fare sale on its Toronto flights — with fares as low as $149*USD / $145**CAD (restrictions, taxes and fees apply) on its nonstop flights from San Francisco International Airport (SFO) and Los Angeles International Airport (LAX) to Toronto Pearson International Airport (YYZ). In addition, as of October 1, 2010, guests on all of Virgin America’s international flights receive a free first checked bag in Main Cabin and two free bags in Main Cabin Select and First Class.***

Known for its stylish and innovative service, Virgin America has swept the major reader-based travel awards since its 2007 launch, including Condé Nast Traveler’s 2008 and 2009 Readers’ Choice Awards and Travel + Leisure’s 2008, 2009 and 2010 World’s Best Awards. In June 2010, Virgin America launched its first international flights from LAX and SFO to YYZ. In August 2010, the airline announced it will serve two more international destinations: Los Cabos and Cancun, Mexico.

Toronto fare sale tickets must be purchased by 11:59pm PDT October 10, 2010. Travel must occur between October 6, 2010 and December 15, 2010. Fares start from $149*USD in Main Cabin and restrictions, taxes and fees apply. Tickets are on sale today on the airline’s Web site (www.virginamerica.com) and at 1.877.FLY.VIRGIN.**** Sale fares include the following, and restrictions, taxes and fees apply:

Markets:
    7 Day AP
Any day of week
Los Angeles Toronto $149*
San Francisco Toronto $149*
Seattle Toronto $169*
Markets:
    7 Day AP
Any day of week
Toronto Los Angeles $145 CAD**
Toronto San Francisco $145 CAD**
Toronto Seattle $165 CAD**

Virgin America offers beautifully designed mood-lit cabins, WiFi, power outlets and the most advanced touch-screen entertainment platform in the skies. The Red™ in-flight entertainment platform offers 700+ hours of content: twice the amount of its nearest competitor. Red offers live TV, Google Maps, videogames, seat-to-seat chat, music videos, a 3000 MP3 library, a digital Shop section and 30 on-demand films (from latest release blockbusters to indie and foreign language films). In September, the entertainment junkie’s airline was named the Official Airline of the 35th Annual Toronto International Film Festival™. Virgin America also offers a unique on-demand menu — so guests can order a cocktail or meal right from their seatback touch-screen any time during a flight. In 2009, Virgin America’s menu was named best-in-class in Travel + Leisure World’s Best Awards.

In addition to a Main Cabin that offers leather seats with a deeper, more comfortable pitch, Virgin America’s First Class cabin features international-grade amenities, including plush white leather seats with 55 inches of pitch and lumbar massagers. The carrier’s premium Main Cabin Select service offers 38-inches of seat pitch, complimentary food and cocktails, an all-access pass to entertainment options, dedicated overhead bin space, two free checked bags on international flights*** and priority check-in/boarding. Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Toronto, Orlando (starting October 6, 2010), Dallas-Fort Worth (starting December 2010), Los Cabos (starting December 16, 2010) and Cancun (starting January 19, 2011).

 

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Media Contacts: Abby Lunardini (650) 533-7576 / abby.lunardini@virginamerica.com

EDITORS NOTE: Virgin America is a U.S. owned, controlled and operated airline. It is an entirely separate company from Virgin Atlantic. Sir Richard Branson's Virgin Group is a minority share investor in Virgin America.

About Virgin America: Headquartered in California and launched in August 2007, Virgin America employs over 1700 people. The airline’s base of operations is San Francisco International Airport. Virgin America offers in-flight internet service on every flight and hosts the largest in-flight entertainment library in the North American skies via the Red&trade platform. In three years flying, Virgin America was named “Best Domestic Airline” in the Condé Nast Traveler 2008 and 2009 Readers’ Choice Awards and “Best Domestic Airline” in Travel + Leisure’s 2008, 2009 and 2010 World’s Best Awards. Elevate is Virgin America’s first-of-its-kind loyalty program, which offers guests the ability to redeem points for any unsold seat — on any Virgin America flight, at any time. For photos and more: www.virginamerica.com

*Terms and Conditions: All Main Cabin fares shown above are one-way, listed in USD, based on travel originating from the United States, and require a 7-day advance purchase. Tickets are nonrefundable and nontransferable. Fare sale starts 7:00am PDT September 29, 2010. Tickets must be purchased by 11:59pm PDT October 10, 2010. Travel must occur between October 6, 2010 and December 15, 2010. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily during off-peak periods. Changes or cancellations can be made for a $75 fee if changes are made on Virgin America’s website (www.virginamerica.com) or a $100 fee through all other channels, including reservation call centers or at the airport, plus any increase in fare, if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $75 redeposit fee. Guests who fail to change or cancel reservation prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be cancelled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call centers will cost an additional $15 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call centers will be nonrefundable. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. Fares do not include the U.S. Immigration User Fee of $7, the U.S. APHIS fee of $5 and additional taxes/fees of up to $50, including: Airport Improvement Fee, Canadian Security Fee, Goods and Services Tax, and Harmonized Sales Tax. Bookings made at a Canadian point of purchase are subject to a $16.10 International Arrival/Departure tax, each way. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees, and schedules are subject to change without notice. For travel between the U.S. and Canada, Virgin America will accept one (1) piece of checked baggage up to 70 pounds free of charge for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

**Terms and Conditions: All Main Cabin fares shown above are one-way, listed in CAD, based on travel originating from Toronto, require a 7-day advance purchase, and are only available for purchase by calling 1-877-Fly-Virgin (1-877-359-8474) or through a Canadian travel agency. Fare sale starts 7:00am PDT September 29, 2010. Tickets are nonrefundable and nontransferable. Tickets must be purchased by 11:59pm PDT October 10, 2010. Travel must occur between October 6, 2010, and December 15, 2010. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily during off-peak periods. Changes or cancellations can be made for a $75 CAD/USD fee, plus any increase in fare, if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $75 CAD/USD redeposit fee. Guests who fail to change or cancel their reservation prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be cancelled and the fare will be forfeited. Fares do not include Passenger Facility Charges of up to $9 USD each way, September 11th Security Fees of up to $5 USD each way and a Federal Segment Tax of $3.70 USD per domestic segment. A segment is a takeoff and landing. Fares do not include the U.S. Immigration User Fee of $7 USD, the U.S. APHIS fee of $5 USD and additional taxes/fees of up to $50 CAD, including: Airport Improvement Fee, Canadian Security Fee, Goods and Services Tax, and Harmonized Sales Tax. Bookings made at a Canadian point of purchase are subject to a $16.10 USD International Arrival/Departure tax, each way. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees, and schedules are subject to change without notice. For travel between the U.S. and Canada, Virgin America will accept one (1) piece of checked baggage up to 70 pounds free of charge for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25 CAD/USD. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

***Checked bag fee policy: For travel between the U.S. and Canada and the U.S. and Mexico, Virgin America will accept one (1) piece of checked baggage up to 70 pounds free of charge for each ticketed guest in the Main Cabin. The fee per guest for each additional checked bag in the Main Cabin up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply. For travel between the U.S. and Canada and the U.S. and Mexico, Virgin America will accept one (1) piece of checked baggage up to 70 pounds, and one (1) piece of checked baggage up to 50 pounds free of charge for each ticketed guest in Main Cabin Select. The fee per guest for each additional checked bag in Main Cabin Select up to 50 pounds from the third (3) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply. For travel between the U.S. and Canada and the U.S. and Mexico, Virgin America will accept one (1) piece of checked baggage up to 70 pounds, and one (1) piece of checked baggage up to 50 pounds free of charge for each ticketed guest in First Class. The fee per guest for each additional checked bag in the First Class up to 50 pounds from the third (3) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

****Any guest calling within the United States has access to a complimentary telecommunication relay service by dialing 711. For more information, go to: http://www.nidcd.nih.gov/health/hearing/telecomm.asp