Award-Winning Airline Shifts Route Network; Adds More Dallas-Fort Worth Flights to Meet Demand

San Francisco – January 21, 2011 – Virgin America today announces it will add additional daily nonstop flights to Dallas-Fort Worth International (DFW) from both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) beginning April 6, 2011. On December 1, 2010, the airline launched its new DFW service with daily nonstop roundtrip flights from both LAX and SFO. Known for its stylish service, low fares, and next generation amenities, the airline has injected new competition into the DFW market and has seen strong demand since its launch. As a result, the airline will increase its schedule to three conveniently-timed daily nonstop roundtrip flights from both LAX and SFO to DFW as of this spring.

“Virgin America has brought new competition to the DFW market with unrivalled value, low fares and award-winning service,” said Virgin America Vice President of Planning and Sales Diana Walke.  “With unique amenities like touch-screen entertainment, fleetwide WiFi and new aircraft with beautifully designed mood-lit cabins, our service has hit the mark with DFW consumers – and we’re pleased to meet demand by adding more conveniently scheduled flights for business and leisure travelers.”

Virgin America’s Main Cabin LAX-DFW and SFO-DFW fares start at $109*, restrictions, taxes and fees applying. Tickets are on sale today on Virgin America’s Web site ( and at 1.877.FLY.VIRGIN (1.877.359.8474).** In addition to DFW, the airline is adding additional nonstop flights from San Francisco International Airport (SFO) to San Diego International Airport (SAN), SFO to Las Vegas McCarran International (LAS) and from SFO to Washington Dulles International Airport (IAD).

Launched in August 2007, Virgin America continues to experience significant growth.  In addition to DFW (launched December 1, 2010), Los Cabos (launched December 16, 2010) and Cancun (launched January 19, 2011), Virgin America will announce two to three more new destinations in 2011. Earlier this week, the airline ordered 60 new Airbus A320 aircraft for delivery starting in 2013, including 30 of the A320neo aircraft – the first commercial order for the new eco-efficient engine option.   With that growth and growth from other sources, Virgin America’s fleet will more than triple in size – from its current 34 aircraft to 111 aircraft by 2019.

Today, the airline also announces it will suspend service to Toronto Pearson International Airport (YYZ) effective April 6, 2011. The airline has decided to indefinitely suspend its YYZ service and instead immediately move capacity into other existing and more lucrative markets from the West Coast – including DFW.

“We would like to thank the Toronto airport and community for supporting us.  We hope to return to YYZ at some point, but in the smaller Toronto-West Coast markets we were not able to stimulate demand as quickly as we would have liked. As a young and growing airline we’ve decided to instead focus on the immediate opportunities that DFW and other markets offer from our California base.  DFW is one of the largest business and leisure travel markets from the West Coast, and with our unique brand of low fares and upscale service – we’ve been able to come in and capture that demand in short order,” added Walke.

Virgin America was named “Best Domestic Airline” in both Condé Nast Traveler’s 2008, 2009 and 2010 Readers’ Choice Awards and Travel + Leisure’s 2008, 2009 and 2010 World’s Best Awards.  For the airline’s most recently reported quarter (the third quarter of 2010), it reported its first quarterly net profit. In spring 2011 the airline will grow to become an anchor tenant in SFO’s new Terminal 2, which is anticipated to reach LEED-Gold certification.

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Media Contact: Abby Lunardini (650) 533-7576 /

EDITORS NOTE:  Virgin America is a U.S.-controlled, owned and operated airline.  It is an entirely separate company from Virgin Atlantic.  Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.

About Virgin America:  Headquartered in California and launched in August 2007, Virgin America employs over 1800 people.  The airline’s base of operations is San Francisco International Airport’s (SFO) International Terminal.  The airline’s aircraft offer beautifully designed mood-lit cabins, WiFi, personal in-flight entertainment platforms and power outlets near every seat.  In addition to a Main Cabin with custom-designed leather seats with a deeper, more comfortable pitch, the airline’s First Class offers white leather seats with 55 inches of pitch, 165 degrees of recline and lumbar massagers. The carrier’s Main Cabin Select offers 38-inches of pitch, free food and cocktails, an all-access pass to Red, dedicated overhead bins and priority check-in. For photos and video:

Terms and Conditions:
*All Main Cabin fares are one-way, based on travel originating from the US, and require a 7-day advance purchase. Tickets must be purchased by 11:59pm PST January 24, 2011. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. Tickets are non-refundable and non-transferable. Travel must occur between January 28, 2011 and May 11, 2011. Blackout dates are February 18 and 21, 2011. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily. Changes or cancellations can be made for a $75 fee if changes are made on Virgin America’s website ( or a $100 fee through all other channels, including the call center and at the airport, plus any increase in fare, if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $75 redeposit fee. Guests who no-show without a change or cancel prior to the scheduled departure time will forfeit the amount of this fare.  In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $20 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept one (1) piece of checked baggage up to 70 pounds for $25 for each ticketed guest. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.

**Any guest calling within the United States has access to a complimentary telecommunication relay service by dialing 711.  For more information, go to: