VIRGIN AMERICA NAMED THE OFFICIAL AIRLINE PARTNER
OF THE LOS ANGELES CLIPPERS
The Sports Fans Airline of Choice Teams Up with the Los Angeles Clippers
San Francisco – March 8, 2012 – Virgin America, the only California-based airline, today announces it is "The Official Airline Partner of the Los Angeles Clippers" now through the 2013-2014 season. The multi-year sponsorship will include a variety of fan and flyer promotions as well as in-arena, online and radio advertising as part of the partnership. With the largest in-flight entertainment library in the skies, Virgin America has become the airline of choice for sports fans. Every Virgin America guest enjoys a live satellite television channel line-up that features a rich range of live sports and news programming. With one of the largest in-flight television screens in the domestic skies and live games at every seat, Clippers fans can now catch many of the team’s nationally televised games live at 35,000 feet on TNT and ESPN, televised NFL games, nationally televised baseball games on FOX (New York) and NHL games on NBC (New York). Guests can also catch up on the latest scores via the airline’s fleetwide WiFi. The airline celebrates the partnership today with a Twitter promotion for the chance to score tickets to see the team in action. Twitter followers are invited to tweet what makes them a “Virgin America baller” using the #VXballer hashtag to enter – the airline’s favorite tweet will win tickets to a Clippers home game.
“As California’s only hometown airline, we are thrilled to partner with the Los Angeles Clippers,” said Virgin America Director of Marketing Dimitrios Papadogonas. “The Virgin America brand is all about bringing entertainment and fun to the skies and the Clippers are an exciting team to watch. And Clippers fans flying on Virgin America can catch the action via the airline’s expanded live sports television line-up.”
With over 700 hours of media content and award-winning interactive features, the Red system offers every guest a personal touch-screen entertainment center right at their seatback – with 24 television channels, more than 35 on-demand films, a 3,000 MP3 library (with the ability for travelers to build their own playlist), a Kid’s entertainment platform (with parental controls), videogames, music videos, interactive Google Maps that track a flight’s journey, a seat-to-seat text chat system and more.
“We’re thrilled to enter into this new partnership with Virgin America,” stated Clippers’ Vice President of Marketing and Broadcasting Christian Howard. “We look forward to working with them in finding new and exciting ways to build both of our brands for years to come.”
Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Orlando, Dallas–Fort Worth, Los Cabos, Cancun, Chicago, Puerto Vallarta, Palm Springs and as of April 4th – Philadelphia.
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Media Contact: Patricia Condon / 650.906.8147 / firstname.lastname@example.org
EDITORS NOTE: Virgin America is a U.S. controlled and operated airline. Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.
About Virgin America: Headquartered in California, Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. In just over four years flying, Virgin America was named “Best Domestic Airline” in the Condé Nast Traveler 2008, 2009, 2010 and 2011 ‘Readers’ Choice’ Awards and “Best Domestic Airline” in Travel + Leisure’s 2008, 2009, 2010 and 2011 ‘World’s Best’ Awards. The airline’s base of operations is San Francisco International Airport (SFO)’s sleek and sustainable new Terminal 2. The airline’s new aircraft offer interactive in–flight entertainment systems and power outlets near every seat. Virgin America offers Gogo™ WiFi on every flight and hosts the largest in–flight entertainment library in the North American skies via the touch–screen Red™ platform. For more: www.virginamerica.com