VIRGIN AMERICA LANDS IN DALLAS-FORT WORTH & CELEBRATES WITH
A SECRET PERFORMANCE BY WILLIE NELSON
Airline Brings Stylish New Service to Virgin Territory: First Flight Welcomed Today at Red Carpet BBQ on the Tarmac
Tonight Sir Richard Stands Up For a Good Time + a Good Cause: Party at the Dallas Opera House
to Feature the Legendary Texas Outlaw
San Francisco – December 1, 2010 – Virgin America, the California-based domestic airline, today celebrates the launch of its new upscale, low fare service to Dallas-Fort Worth International Airport (DFW) – the twelfth airport in its growing network and first mid-continent destination. Known for its stylish design and innovative amenities, Virgin America is injecting new airline competition into DFW, with daily nonstop flights between DFW and Los Angeles International Airport (LAX) starting today, and daily nonstop flights between DFW and San Francisco International Airport (SFO) starting December 6, 2010. Today, the airline marks its inaugural LAX-DFW flight with a Texas-sized welcome for its first guests on the DFW tarmac. Tonight, Virgin America’s Lone Star Launch Party will turn the Dallas Opera on its head for a good cause, with a secret musical performance by the legendary ten-time Grammy award winner – Willie Nelson.
For its Texas launch, Virgin America teamed up with Stand Up to Cancer (SU2C) via the “Stand Up Dallas-Fort Worth” digital campaign, which urged flyers in its newest market to stand up for a good time and a good cause by tapping their social networks. Those who tapped the largest network of donors to give to SU2C’s groundbreaking cancer research funds scored a spot at the launch party and the airline matched donations dollar for dollar. Tonight, Virgin Group Founder Sir Richard Branson opens the Winspear Opera House to fellow rabble-rousers and do-gooders for an once-in-a-lifetime launch party and performance: a private show with Willie Nelson & Family. An American icon, Willie Nelson has an epic discography that transcends genres and generations. Nelson defined country music’s outlaw movement and will help stand up for a good cause by performing his favorites for the “Virgin” crowd. Nelson is a recipient of the Grammys’ Lifetime Achievement Award. His latest album, Country Music, produced by T-Bone Burnett, was released this spring to wide acclaim.
“With touch-screen entertainment offering live TV, movies and hundreds of entertainment choices and new aircraft that look like nothing else in the skies, we think our service will be a breath of fresh air for Dallas-Fort Worth travelers,” said Virgin America President and CEO David Cush. “Before today, flyers along the routes had very little choice. A little healthy competition is always a good thing – and we hope our flights can bring some style and fun back to flying.”
Earlier today, Virgin America’s DFW inaugural flight guests were whisked from LAX to DFW under the airline’s signature mood-lit cabins. The first Virgin America Airbus A320 aircraft received a red carpet welcome with a Virgin twist – an Eddy Deen & Company BBQ on the arrival tarmac with Dallas Mayor Tom Leppert, DFW CEO Jeff Fegan and Virgin Group Founder Sir Richard Branson. The flight also enjoyed a uniquely Fort Worth receiving line with “heavy-hitters” from the Fort Worth longhorn herd welcoming the airline known for service that is very different from the typical domestic airline “cattle car.”
“Virgin America at DFW Airport offers travelers a different choice – and when more airlines compete, business and leisure travelers tend to win with lower fares and better service,” said Dallas Mayor Tom Leppert. “We welcome Virgin America and its unique approach to airline service and look forward to a long and productive partnership.”
“Our region’s incredible growth over the past decade makes it an important expansion market for Virgin America. Local travelers will be pleased to hear the news about this fun new airline option,” said Fort Worth Mayor Mike Moncrief. “With typical Fort Worth flair, we are proud to welcome Virgin America as a new member of our North Texas family.”
Virgin America offers outstanding guest service and beautifully designed cabins with a host of high-tech amenities and entertainment choices at every seat. The airline’s Red™ touch-screen entertainment platform offers 30 films, live TV, Google maps, videogames, seat-to-seat chat, music videos, a 3000 MP3 catalog (and the ability to build a custom play-list in-flight), a first-of-its-kind digital Shop section and an on-demand menu – so guests can order a cocktail or meal right from their seatback any time during a flight. In May 2009, the carrier became the first airline to offer WiFi on every flight. Since its launch, Virgin America has swept the major reader-based awards, including “Best Domestic Airline” in Condé Nast Traveler 2008, 2009 and 2010 Readers’ Choice Awards and in Travel + Leisure’s 2008, 2009 and 2010 World’s Best Awards.
“Ending cancer is going to require a grassroots effort,” said Laura Ziskin, one of the Stand Up To Cancer co-founders. “We need for people all over the country to believe that curing cancer is doable. In typical Virgin fashion, this airline likes to stand up for a good cause and a good time. The fact that guests can learn about our researchers’ work and donate onboard is a first for us. We’re grateful to Sir Richard Branson, Willie Nelson and everyone at Virgin America for partnering on a unique campaign and launch event that has inspired countless new recruits in Texas to stand up with us,” she said.
As SU2C’s Official Domestic Airline partner, Virgin America has pledged to support SU2C’s mission by driving awareness and funding for lifesaving cancer research. On Virgin America, travelers can join the SU2C movement at 35,000 feet via the Red platform. Travelers can visit Red’s Shop section, choose a donation, swipe a credit card and join the fight to bring an end to cancer – right from their seat. 100% of the funds raised via the Stand Up Dallas-Fort Worth campaign and onboard go directly to cancer research. The Virgin America-SU2C partnership kicked off this fall, just as SU2C returned to TV for a star-studded show simultaneously aired on all networks. The show combined entertainment with an appeal to build support for cancer research and included an appearance by a Virgin America aircraft and Sir Richard Branson.
Virgin America’s LAX-DFW and SFO-DFW fares start from $129, restrictions, taxes and fees apply.*
“Texas’ status as a national economic leader and diverse business hub has attracted the attention of companies all over the country and all over the world,” said Texas Governor Rick Perry. “Virgin America’s entrance into the DFW market gives Texas consumers another strong and innovative option for travel to California and beyond, while also making it easier for Californians to do business and see the sights in the Lone Star State.”
“Virgin America’s decision to launch service from DFW Airport to two major markets is a testament to the strength and vitality of the North Texas region,” said Jeff Fegan, CEO of Dallas-Fort Worth International Airport. “Our passengers will see a big benefit from the increased competition and the new Virgin America service. Their launch events are reflective of their brand – they are definitely entering the market in a big way and will offer travelers a distinctive choice.”
Virgin America continues to experience significant growth with the addition of four destinations in 2010. In July 2010, the airline placed one of the year’s single largest aircraft orders at the Farnborough International Airshow – announcing plans to order up to 60 new aircraft. The airline’s fleet is projected to grow by two-thirds by the end of 2011 and will triple in size by 2016. Since its 2007 launch, Virgin America has created 1,700 new jobs and welcomed more than 10 million guests. Virgin America flies to San Francisco, Los Angeles, New York, Washington D.C., Seattle, Las Vegas, San Diego, Boston, Fort Lauderdale, Toronto, Orlando, Dallas-Fort Worth (starting from Los Angeles today and from San Francisco on December 6, 2010), Los Cabos (starting December 16, 2010) and Cancun (starting January 19, 2011).
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Media Contacts: Virgin America, Abby Lunardini (650) 533-7576 / email@example.com
EDITORS NOTE: Virgin America is a U.S.-controlled and operated airline and is an entirely separate company from Virgin Atlantic. Sir Richard Branson’s Virgin Group is a minority share investor in Virgin America.
About Virgin America: Headquartered in California and launched in August 2007, Virgin America is one of the fastest growing new U.S. airlines of all time and currently employs over 1700 people. The airline’s base of operations is San Francisco International Airport’s International Terminal. The airline’s new aircraft offer WiFi, interactive in-flight entertainment systems and power outlets near every seat for electronic gear. Virgin America hosts the largest in-flight entertainment library in the North American skies via the touch-screen Red™ seatback platform. In addition to a Main Cabin that offers custom-designed leather seats with a deeper, more comfortable pitch, the airline’s First Class offers plush white leather seats with 55 inches of pitch, 165 degrees of recline and lumbar massagers. The carrier’s Main Cabin Select option offers 38-inches of pitch, free food and cocktails, an all-access pass to the Red system’s countless media options, dedicated overhead bins and priority check-in/boarding. In just three years flying, Virgin America was named “Best Domestic Airline” in the Condé Nast Traveler 2008, 2009 and 2010 Readers’ Choice Awards and “Best Domestic Airline” in Travel + Leisure’s 2008, 2009 and 2010 World’s Best Awards. For photos, please visit: http://www.virginamerica.com/about/airline-photos/virgin-america-pictures.html. For broadcast quality video of Virgin America aircraft in the air and our unique mood-lit cabin interiors and amenities, please visit: http://static.virginamerica.com/about/VirginAmerPress.mpg.zip (must save to file, then open).
About the Stand Up To Cancer Initiative: Stand Up To Cancer (SU2C) – a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization – raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the fall of 2007, a group of women whose lives have all been affected by cancer in profound ways began working together to marshal the resources of the media and entertainment industries in the fight against this disease. The SU2C founding members include Laura Ziskin, executive producer of the Sept. 5, 2008 broadcast and the upcoming one, who is a cancer survivor; Sherry Lansing, chairperson of the Entertainment Industry Foundation’s Board of Directors and founder of the Sherry Lansing Foundation; EIF President and CEO Lisa Paulsen; Katie Couric; EIF Senior Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; nonprofit executive Ellen Ziffren; and Noreen Fraser, founder of the Noreen Fraser Foundation (NFF) and a cancer survivor. SU2C was formally launched on May 27, 2008. Major League Baseball was the founding donor to contribute to Stand Up To Cancer. Other major SU2C supporters include Sidney Kimmel, the country’s largest individual supporter of cancer research; Amgen, Bloomberg Philanthropies, Cancer Treatment Centers of America, The Gateway for Cancer Research Foundation, GlaxoSmithKline, Inter-American Development Bank (IDB), Wallis Annenberg & The Annenberg Foundation, Alliance for Global Good, Milken Family Foundation, Philips Electronics, Steve Tisch, The Island Def Jam Music Group, and many others. For more: www.standup2cancer.org.
*Terms and Conditions (Main Cabin): All Main Cabin fares are one-way, based on travel originating from the US, and require a 7-day advance purchase. Tickets must be purchased by 11:59pm PST December 6, 2010. Fares do not include Passenger Facility Charges of up to $9 each way, September 11th Security Fees of up to $5 each way and a Federal Segment Tax of $3.70 per domestic segment. A segment is a takeoff and landing. For international travel, fares do not include the U.S. Immigration User Fee of $7, the U.S. APHIS fee of $5, and the U.S. International Arrival/Departure tax of $16.10 each way. For service to/from Toronto, fares do not include additional taxes/fees of up to $50, including: Airport Improvement Fee, Canadian Security Fee, Goods and Services Tax, and Harmonized Sales Tax. For service to/from Mexico, fares do not include additional taxes/fees of up to $60, including: Mexico International Departure Tax and Mexico Tourism Tax. Tickets are non-refundable and non-transferable. Travel must occur between December 6, 2010 and May 11, 2011, unless specified otherwise. SFO-SJD service begins December 16, 2010. LAX-CUN service begins January 19, 2011. SFO-CUN service begins January 20, 2011. Blackout dates are December 18, 2010; December 23, 2010; December 26, 2010; January 2-3, 2011; February 18, 21, 2011. Lowest fares are not available for travel on Fridays and Sundays. Seats are limited, subject to availability, and may not be available on all flights. Flights may not operate daily. Mexico service subject to government approval. Changes or cancellations can be made for a $75 fee if changes are made on Virgin America’s website (www.virginamerica.com) or a $100 fee through all other channels, including the call center and at the airport, plus any increase in fare, if applicable. Changes or cancellations of a booking made with Elevate Points will be subject to a $75 redeposit fee. Guests who no-show without a change or cancel prior to the scheduled departure time will forfeit the amount of this fare. In addition, any future flights booked in the same reservation will also be canceled and the fare will be forfeited. Tickets purchased from Virgin America through our reservation call center will cost an additional $15 per guest per itinerary. Any added cost associated with purchasing tickets from Virgin America through our reservation call center will be non-refundable. Fares will not be honored retroactively or in exchange for any wholly or partially used ticket. Fares, routes, fees and schedules are subject to change without notice. Virgin America will accept one (1) piece of checked baggage up to 70 pounds for $25 for each ticketed guest traveling within the U.S. and for free of charge for each ticketed guest traveling to/from Mexico or to/from Canada. The fee per guest for each additional checked bag up to 50 pounds from the second (2) to the tenth (10) is $25. Additional fees apply to baggage exceeding these weight limitations, and other baggage restrictions may apply.